Social bookmarking is a favorite way for people to share news and information that they consider to be important. However, the surface of the web is changing. Considering this, it is not likely to be long before location becomes a very significant part social sharing sites. This is particularly true as people become more and more likely to perform their social sharing from their mobile phones. This will change the face of internet bookmarking.The hottest items in the web business right now are primarily things which are related to the mobile web. With the launch of Android phones and the fresh new changes to the iPhone, smart phones are the tools that everyone is using to access the net. Many people now update their social status information regularly in their cell phones. This has resulted in an explosion of cell phone programs that enhance on-the-go social sharing.This trend has added a new feature to social sharing: location. Mobile phones use GPS services to identify the location of a person who is posting information to different social sites. One of the most popular ways we view this is in the tagging and sharing of photos. You may take a photo from your phone, have the phone tag it with your location and then easily upload it to a social media site. What you share with others has therefore become very personal; it’s about what you’re doing and where you’re performing it.This trend towards local sharing is made even bigger due to the popularity of review sharing websites such as Yelp. People today want to get first hand info about local restaurants, stores and services from other men and women who have frequented those local businesses. They don’t need to know what’s happening with the international restaurant scene so much as they would like to learn about the restaurant down the block. This is not to say that people do not care about global news or issues. However, there is definitely an increased interest in personal news and local news as a result of mobile social media and user-generated information websites. Whereas most online bookmarking websites are commonly focused on general news groups, the new way to look at these websites is with an eye towards neighborhood news.There are a couple distinct ways that social bookmarking websites can start introducing the important dimension of location into their designs. 1 way is to bring a geo-location feature to all of a user’s posts using a mobile app. This would be particularly of interest to people writing travel and local news and to people who share photos on social link sharing websites. Another choice is to provide a tag and search option on the site to allow interested users to bookmark and find specific posts with a related location (much the way that Twitter is presently doing in the social networking realm). A third option is to make specific niche sites or channels for particular locations.Social bookmarking is very likely to change a lot in the upcoming few years. Changes to both bookmarking and networking sites are making these two unique forms of social media a lot more like one another than they were previously. Combined with the use of mobile phones for sharing and the increased significance of location-based sharing, these websites are naturally going to develop into new versions of what they are today.
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ABOUT THE AUTHOR
Sandy Winslow is a writer on topics relating to internet shortcuts. Right now geo-location providers are changing the face of social bookmarking.