If you don’t have a blog yet don’t worry as you probably will soon enough. Blogs are everywhere on the Internet today and in several cases or even replacing websites as a means to present an online presence. Let’s take a close look at if logs should replace websites as a sales tool, or just be present to enhance them.
Among the biggest problems a site has always presented to the average person is how to get it on line. Most people don’t have the technical ability to build a site of their own.
Oftentimes that is extremely intimidating enough to get them to give up before they even begin. For people who understand the importance of having a site they seem to a site designer to build one for them.
Based on the objective of your site, this can be expensive and might eliminate even more people. Thankfully, blogs are easy to setup and are even free with websites like Blogger.com.
Based on the type of product that you have a blog might even be adequate enough to remove having a site altogether. Today a really good site can even be more impressive than a website as you can make it interactive and add things to it like images, video and audio.
If you are in the business of affiliate marketing blogs might not be all that you’re looking for, however. Most successful affiliate marketers will use a blog to keep their site up to date with fresh content. However, they will have a site as their main sales page.
Many will also create landing pages where they drive their traffic to and get contact information by giving away a free report or e-book. However, you may also place a sign-up form for things like this on your site and do something similar.
One idea that you can use to determine whether you need to have a site or just use a website is compare what you wanted do to what your competition is doing. You can take a look at your top competitors in almost any market and see what they are doing to be successful.
Odds are, you will find that they have a website and a site equally. Based on the age of the site itself this might be because blogs have not really been popular for over the past couple of years. There are Internet companies now that have had websites for several years.
These are a couple of ideas on whether blogs should replace websites as a sales tool or not.